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JU extends its contract with Nike for five years
Jacksonville University and Nike Inc. have signed a five-year contract extension for Nike to be the exclusive supplier of athletic footwear, apparel and accessory products to the Dolphins.
With this extension, JU will now become a part of Nike’s Elite College Program. Sports Mania will continue to stock official JU and Nike merchandise in all of their locations in Jacksonville.
The JU and Nike partnership started in 2006 as a three-year deal and with 25 conference championships in the last three years, the Dolphins new deal with be greatly enhanced, as the contract will extend through 2015.
“This apparel process was tough, as our success has made us a valuable commodity for apparel companies. We are proud of the relationship we have with Nike and look forward to it growing even more in the coming years,” says director of athletics Alan Verlander. “This partnership will benefit all 20 varsity sports and provides us a chance to have a continued branded look for all of our athletic teams.”
In the deal that more than doubles JU’s previous deal, Nike will provide the athletic department with shoes, uniforms, coaching and practice gear and other equipment, along with departmental merchandise and promotional goods.
“The amount of success that JU has achieved on and off the field in the past three years has been very impressive and we wanted to do whatever we could to extend our partnership,” said Nike’s Shawna Toy, Territory Sales Manager for Florida, Georgia and South Carolina. “The athletic department at JU has made tremendous strides in a short time and has won the right way - on and off the field. We at Nike look forward to seeing JU take its success to an even higher level in the coming years.”
In addition, bonus incentives have been put in the contract for the coaches and departmental staff for championships and NCAA appearances.
“When this process started, we knew that JU was going to be a popular commodity and we’re proud to continue to our service to the great coaches and staff at JU for another five years,” said Rhanda Hinote, Vice President of Sales for Orlando Team Sports, the official supplier of Nike apparel. “We at OTS are proud to be a part of the success at JU and look forward to our relationship growing even stronger.”
Nike has also signed on as a corporate partner for the JU Invitational to be played at the TPC at Sawgrass, providing the tee gifts for all the participants in the event.
Lastly, the deal helps JU bring more of a marketing presence in the community through radio partnerships and television shows/appearances.
“It’s important in these difficult economic times for us to put the athletic department on better financial footing, and this contract lessens the need for our programs to purchase these items from their budget,” Verlander said. “A key part of the new contract is an increase in the amount of product our programs can order.”
Teams, coaches and staff will exclusively use Nike-provided products for official games, practices and clinics. Nike receives tickets and parking passes to home games and postseason tournaments, full- color sponsorships in the football game program, acknowledgement in media guides, schedule cards, public address announcements and JUDolphins.com, the athletic department’s official Web site. Nike also has the right to use JU marks to advertise its product, subject to University approval.
By Jacksonville University Athletics Media Relations