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Missouri State and Marketing Company Announce Partnership
In an effort to maximize its athletics exposure and marketing potential, Missouri State University has entered into a long-term contract with Nelligan Sports Marketing (NSM) to exclusively represent the University’s corporate sponsorship program.
The long-term partnership will focus heavily on intercollegiate athletics initiatives, such as broadcast media rights, marketing, and sponsorship programs, but will also benefit the entire University by maximizing business-to-business opportunities and revenue potential. During the first year of the contract, NSM has guaranteed a payment of $210,000 to Missouri State, which is equal to the income the University had been generating on its own through its athletics marketing. Beginning in year two of the contract, Missouri State’s revenue from NSM will increase by at least $10,000 per year, and as a result of this contract, Missouri State will be able to reduce its own marketing expenses.
NSM was selected based on a Request for Proposals (RFP) process. The Board of Governors approved the seven-year contract today (February 19) at its regularly-scheduled meeting.
“This is an exciting time for Missouri State University and our athletics program,” said Missouri State Director of Athletics Kyle Moats. “As we continue to build and enhance the overall experience for our students, faculty, fans, and alumni, it is critical that we get the most return from the marketing and revenue opportunities necessary for success.
“We are eager to work with NSM to help us reach our goals. Their unique understanding and record of success in maximizing revenue and exposure for athletic programs makes them a perfect fit to enhance and expand MSU’s corporate partner program. We are looking forward to building a strong and successful relationship for many years to come.”
NSM is based in Little Falls, N.J., and represents some of the elite college properties in the country, including such institutions as Brown University, UC Santa Barbara, Colorado State University, Eastern Michigan University, Florida Atlantic University, University of Louisville, Marquette University, Middle Tennessee State University, Princeton University, Providence College, Rutgers University, and West Virginia University. It also represents many athletic organizations such as the Colonial Athletic Association and its 12 member institutions, Horizon League, Pac-10 Conference, Patriot League, Champs Sports Bowl, and Capital One Bowl.
NSM President and Chief Operating Officer Tim Hofferth noted that his company is impressed with Missouri State University and is anxious to work with Moats and his staff.
“Kyle has done an outstanding job in the short time he has been at Missouri State,” said Hofferth. “He and the rest of the athletic department staff are enhancing a program that has been a source of pride for the University’s student, alumni, fan and corporate communities for many years. We look forward to working with the University in developing the premier corporate sponsorship program in the country.”
NSM, which will be responsible for all sponsorship sales, collection of materials, fulfillment and billing, will begin preliminary work immediately. The agreement officially begins July 1. Nelligan Sports Marketing also will employ a representative based on campus in Springfield.
Missouri State, a member of the Missouri Valley Conference, competes at the NCAA Division I level. MSU is the state’s second largest university with a record enrollment of 22,938 students in the fall of 2009. The University offers more than 150 undergraduate majors and 47 graduate programs. Nearly 90 percent of its 700 full-time faculty members have a doctorate or the highest degree in their field.
By Missouri State University Communications