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GSU may take radio network in-house
Sometimes you hate to venture out on your own. In this case, however, Georgia Southern hardly will be gambling if it takes over its statewide radio network.
The Eagles are coming off one of their most satisfying football seasons after advancing to the semifinals of the Football Championship Subdivision playoffs. With most of the top players returning, GSU could make a run at a national championship.
So attendance is up. Enthusiasm is up.
Now that’s a team I’d like to sell advertising for.
Southern will be breaking away from Georgia Eagle Media which is owned by Georgia state senator Cecil Staton. For the past five years, Georgia Eagle Media paid the talent and travel while getting a piece of the advertising revenue.
But according to Macon television station 13WMAZ, the company owes GSU more than $52,000. So the Eagles’ venture as a solo can’t seem to go any worse financially.
Athletics director Sam Baker wants to end ties with Georgia Eagle Media on July 1, the station reported, and take over the network in-house.
Last season, GSU’s radio network broadcasted Eagle football games on 17 stations around the state.
With a good sales pitch, even in bad economical times, GSU should be able to expand that network with new friends and bandwagon jumpers.
So what seems to be a gamble, really looks like a sure thing.
By Donald Heath, Savannah Morning News