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Nicholls looks to increase fan base
While the NFL and its players are settling their labor issues, sports fans shouldn’t forget that there will be football this fall — college football.
Nicholls State kicked off its season-ticket campaign last week, and associate director of marketing and development Brandon Ruttley said that sales are going well.
Ruttley also said with an aggressive marketing plan, the goal is to increase 35 percent in season tickets sales with the hope of reaching a 50 percent improvement.
Last season, there were roughly 1,000 season tickets sold.
“We have four commercials that we will run through the next two months. They will run on local networks and also in movie theaters,” Ruttley said. “We are doing the internet and social media and trying to get the most of our resources. We shot those commercials at a good price, and the theme is Louisiana’s own. We have good players from Louisiana, and we have some from right here in our immediate area.”
Nicholls athletics director Rob Bernardi said the aggressive campaign is helped by the Colonels winnings its final two regular-season games in 2010.
“I think (sales) are going well, and Brandon has a good marketing plan in place. Season tickets are very important for us. We want to meet our projections, and this year we have a good schedule and a good team,” Bernardi said. “I think (winning those two games) will help us a good bit. I think this is a changed team and a changed program in a lot of ways. We got 25 new recruits, and 21 are from Louisiana. I believe this program will demonstrate this year the direction it is heading and how far it can go.”
The Colonels’ 2011 home schedule begins on Sept. 1 against Evangel University at John L. Guidry Stadium.
The rest of the home games are against Southland Conference opponents.
Northwestern State comes to Guidry Stadium on Sept. 24, then it’s Central Arkansas on Oct. 8. The defending SLC champions Stephen F. Austin Lumberjacks will be the Colonels’ homecoming opponent on Oct. 22, and the final home game is against conference newcomer Lamar on Nov. 12.
Ruttley said the Colonels have an attractive home schedule and starting the season at home is also a plus.
The last time Nicholls started the season with a home game was in 2006 when the Colonels defeated Southern Arkansas, 35-0.
“We actually like the schedule a lot. It is spread out, and (there are home games) every couple of weeks. We don’t have a bunch of road games in a row,” Ruttley said. “With coach (Charlie) Stubbs and how dedicated he is and he is out in the community, preaching grades and preaching local athletes, we feel like we have something special working here, and it is only a matter of time before he starts winning. With the momentum at the end of the season, we feel like we can come into this year and be really good.”
By Teddy Renois, Daily Comet