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Public TV: What it is, is football
The Southern Conference, in conjunction with its marketing partner CSE, has agreed to a three-year plan with public television systems in North Carolina, South Carolina and Georgia to televise the conference’s football package.
The distribution platform will reach nearly 11 million homes through 32 affiliates, making it the largest regional distribution option across broadcast and cable. The conference’s football package for the 2011 season was also announced as part of the agreement.
“It enables us to use this partnership to promote and publicize not only SoCon football, but other educational activities taking place on our campuses,” Southern Conference commissioner John Iamarino said in a news release.
This partnership provides each of the three state public television networks state-wide distribution of Southern Conference football games in 2011, 2012 and 2013, with coverage from Georgia Public Broadcasting (GPB Media) also covering the Chattanooga, Tenn., market. The league is exploring additional distribution outlets in Alabama and Tennessee. The plan calls for an eight-game football package each fall.
The new agreement signals a shift for the conference from previous television agreements. The league, along with CSE, will now produce each telecast and will also retain the rights. In addition, the league will have control over pregame, halftime and postgame content while both parties will have an equal share of the sponsor breaks. Additionally, the conference, along with the statewide public television networks, will have the ability to simulcast the games on their website, so fans not in-state can cheer on their school.
The 2011 broadcast package begins Oct. 1 when last year’s co-champions, Appalachian State and Wofford, square off in Spartanburg, S.C. Each of the eight televised games will also be streamed live and archived through the conference web site, on the individual public television sites.
2011 Southern Conference Football Telecast Schedule
Oct. 1: Appalachian State at Wofford, 3
Oct. 8: Chattanooga at Georgia Southern, 3
Oct. 15: Furman at Georgia Southern, 3
Oct. 22: Chattanooga at Elon, 3
Oct. 29: Georgia Southern at Appalachian State, 3
Nov. 5: Wofford at Western Carolina, 3
Nov. 12: Samford at The Citadel, 3
By News & Record
Nov. 19: Appalachian State at Elon, 3